Rich snippets are well-known terms when it comes to optimization, and are the page descriptions that are generated as a result of a Google search. You can distinguish these rich snippets or rich results from other search results that appear on the page.
However, if you are an SEO beginner, the rich snippet is a complex term that requires extensive planning and research. Optimizing rich snippets is not an essential factor for good ranking in the SERP, but it will improve the ranking.
Read on to find out what rich snippets are and how they can be useful for your business.
What are Rich Snippets?
According to SEO or Search engine optimisation expert,the structured data markup added to the website to make the site and its information visible to search engines is called rich snippet.
Adding rich snippets around your website information will help search engines pass that information to searchers. In simple words, adding a rich snippet to the HTML of your website will allow search engines to see what your webpage is about.
Search engines complete the search results with rich snippets using product ratings and review stars under search results.
Suppose, for example, when you are introduced to someone you have met before, but cannot remember them properly. If your friend gives a little description of the person, you can immediately remember them.
Those details add a rich snippet to that person in your mind. Likewise, search engines add more information about your search query to help you.
How different are rich snippets from featured snippets?
Search engines generate both rich snippets and featured snippets from your website, but there is a difference between them.
Featured snippets are results that appear above normal SERP results, while rich snippets are known to enhance pre-existing search results.
What do they do?
The rich snippet does mainly three things:
- Enable search engines to deliver better, more suitable and more precise search results.
- Users can view relevant information about your search query such as reviews and ratings.
- It boosts click-through rates, conversion rates and reduces bounce rates. Increased search results information will help searchers comprehend what they will find after clicking on your website.
See the SERP result of the Digital Marketing Agency Houston, along with the review rich snippet.
How does it affect search results?
Three main things are currently appearing on your website: A site title, URL and meta description. To make this information abundant, add rich snippets.
To give you a better understanding of the query, information such as a review, a product, a person, etc. are given along with the result.
How to it?
1. Make sure which rich snippet will work best for you
An ideal search result snippets allow you to form a decent overview of the content. Apart from the website title, URL, and description, snippet would be the right information to increase the credibility on your site.
2. Implement structured data
You can use one of the easiest ways to deploy the code in the top section of your site. Using Google Tag Manager, you can deploy markup codes. However, if you are using WordPress then plugins have got your back.
3. Validate markup
You can establish a fullproof deployment process using markup generators and plugins. However, it is best when you run markup through Google’s Rich Results Testing Tool so that you know if the code is competent for Rich Results.
Adding snippets to your website will influence your site rank and the information displayed on the SERP.
So, does your website have rich snippets?
Ranolia Ventures, a team of search engine optimisation expert, strongly recommends adding them as it costs nothing and has no drawbacks, but the advantages are enormous.