A decade ago, having a simple website was all that was needed to succeed online. The goal was simply to get your customers to call or visit your store. Today, it’s not so simple. You must put together a content marketing strategy to make your website stand out from the crowd.
While exploring Spectrum mobile plans I saw that they had really nailed their content marketing – I say this because I ended up being their customer! With clever content marketing, you can reach your customers passively, answer questions and convert them into leads.
Check out these content marketing tips to guide your customers throughout their buying journey subtly:
1: Know Your Audience
Before creating any marketing strategy, you must get familiar with your audience. In content marketing, you have to go one step ahead. Learning just the demographics of your target audience is not enough. Writing content requires engaging with your audience. To do so, you must understand what they want, their interest, what they need help with, etc.
Once you have a solid understanding of your audience, you would be able to launch more successful content marketing efforts. Never done this type of research? Start by creating personas.
2: The Content Must Reflect Your Brand Voice
With content, you can refine the voice of your brand. When you have a large team, ensuring everyone understands your brand voice can be a challenge. This calls for reviewing editorial standards for ensuring the quality and tone of the content and ensuring its consistency.
When crafting content, ask questions about how the content advances as well as develops your company’s brand voice. The writing must reflect the values of your company. The brand voice must be sincere. It shouldn’t be artificial or forced.
3: Get Inspiration From Others, Don’t Copy
Often, brands simply look at what their competitors are doing and try to copy it. No doubt you can learn a lot from the influential bloggers in your niche. But one thing you must be noticed is that these brands ooze authenticity. In other words, they are selling themselves by being themselves. This is a valuable lesson every new kid in the block must learn.
So whether you are launching from scratch or revamping your content strategy, do look at others for inspiration. Learn how they have established themselves as authentic and how do they connect with their readers. Apply these findings to your website/blog.
4: Keep on Honing Your Writing Skills
While you are at it, continue working towards improving your writing skills. Seek advice from industry experts. Read different blogs. Like any other skill, writing is a craft too that can always improve. Be relentless and do not settle for mediocrity.
Even if you know what you are doing, become a perpetual student that never satisfies. Keep on pushing even farther. The more you hone your writing skills, the more you would be able to attract your readers.
5: Answer Complex Customer Questions
If you are already targeting keywords in your content, there are good chances you are targeting the basic keywords only, which are of course relevant to your business. This is a worthwhile strategy but if you answer complex queries in your content, this can bring a bigger payoff.
Strive to rank complex queries in google featured snippets. It’s called position zero. If your content answers a complex query and appears in the featured snippet, this could drive valuable traffic to your website. This will give your brand a huge lift in terms of expertise. And if Google chooses your content for answering a complex question, this could be a huge win for your brand.
6: Have a Purpose for Every Type of Content
Content can be of various types. Mostly, it falls into two categories – informative and entertaining. When coming up with a topic or content idea, ask yourself if it will help solve a customer problem. If it’s not informative, then it has to be entertaining.
If it doesn’t fall into either of these categories, then you better scrap the idea. Long story short, whatever type of content you are creating, it must have a purpose.
Hopefully, this guide has given insight into some useful content marketing tips to leverage the power of words for targeting your audience.