Influences of Business Models on Building your Accounting Firm

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“To be successful, you have to have your heart in your business, and your business in your heart.” – Thomas Watson, Sr., former CEO, IBM. At every point in time, your business modules should reflect your values passionately. You determine the structure and vibe around your firm. The goal of any firm should not be to have as many goals as possible rather ensure that all the goals and visions for the company or organization are achievable amidst the many possible odds or challenges that are faced. Make everything count! We are going to discuss below about business model for an accounting firm

Hence, “the greatest thing in this world is not so much where we stand as in what direction we are moving.” – Johann Wolfgang von Goethe. Johann invariably structures goals with this statement as being long-term and short-term based. The short-term goals solve problems at hand and drive the firm towards a larger and more engaging goal which is what determines the future of the firm in view.  

Ideas About Business Planning and Modelling

There have been several arguments about business models affecting the productivity of brands and realistically, your business models exemplify your long-term goals. As an accountant, your business model, therefore, determines the type of clients that your brand would attract. Many firm owners fail to understand that clients are very attentive and their ability to relate to the structure of your business model would invariably determine their willingness to patronize your brand or not. 

Business Planning and Modelling

Most of the time, your ideas about business planning and modeling would most likely synchronize with those of your clients. These models and plans should be envisioned in such a way that they envisage remodeling or restructuring to suit the development in the market terrines. Many businesses thus remain stagnant with their growth not because they do not have great and achievable plans or business models yet it is agreeable that a business model can become obsolete if not updated and reworked over time to suit current market structures. “Businesses rarely come up for air to re-evaluate how they are selling. This means that current sales practices, process, and organizational structure may, in fact, be hindering their growth more than any external factor they believe they are facing.” – Tiffani Bova

Influencer of Business Model

Dear Accountants or Certified Public Accountants, this is a passionate appeal that you evolve and update the structures of your brand in such a way that all parties mutually benefit. Reevaluation of business models should therefore be prioritized by many firms as they aim not to have a great plan but to ensure that every point, your models, or plans are pointing towards constant growth. So many things influence the choice of your business model as an accountant and these influences determine if your business is conducive for growth or not. Influences of business models would include;

Value Creation

The truth is many firms do not take out time to do surveys to know if they are still in tune to be committed to satisfying the needs of their clients. This negligence thus makes them not lose focus on creating value for their clients. A good business model should always keep you in line by ensuring that at every point in time the goals and models of your business are geared towards being a solution to the problems that your clients might encounter. 

You, therefore, have to stay relevant at all times to your clients. “Becoming isn’t about arriving somewhere or achieving a certain aim. I see it instead as forward motion, a means of evolving; a way to reach continuously toward a better self. The journey doesn’t end.” – Michelle Obama, from Becoming.


As a firm that wants to constantly remain relevant to the needs of your client as an accountant, you should create business models that should accommodate diversification and transformations with current trends, technologies, and general societal advancements. This in turn means that structures around your business modules allow for adaptation, dynamism and also make your plan easily reworkable. This also calls for you to constantly update your knowledge in the accounting field. 

Hence, your brand constantly caters to the needs of your clients. “Companies that invest more in digital transformation actually outperform their peers over time. These companies are more prepared for disruption, better able to monetize new digital channels, and better able to build a bigger user base. What’s more, this phenomenon exists regardless of industry.” Geoff Cubitt

Diversification also creates the opportunity to reinforce your current business models as your firm’s finance would become more stable and reliable. You also get to make informed decisions about other areas in accounting that are not your niche without necessarily incurring any form of loss. 

Target Clients

Your business modules should attract the right kind of audience that you desire. This means that the business model for accounting firm should be loud on your core values and your area of specialization or niche. Target the appropriate clients to earn your desired goals!

Investment Opportunities

As an accountant, your business model should benefit your clients such that your investment advice encourages them to make informed decisions with a very low risk involved. As a professional and based on your level of experience over the years, you should help your clients to make the best decisions about their resources. You are not just committed to them in this regard but you are also bound by fiduciary duties to ensure that your clients make informed decisions. 

For this to be possible, you should have invested well in yourself. This is no excuse for mediocrity. Several courses or certifications can help prepare you as an accountant and groom you to become a Registered Investment Advisor (RIA). Hence, the influences listed above are pointers to the fact that as an accountant, you are possibly the greatest influence of the type of business model you apply when dealing with clients. 

You, therefore, determine the core values that you want your accounting firm to project to your clients. Taking these self-developmental steps would thus, position your brand as a firm that works towards achieving excellence and professionalism at all times which all brands and businesses ought to work towards. 


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