Today, marketers face a plethora of privacy laws that are changing the face of digital marketing. While these privacy rules and regulations are undoubtedly fantastic news for the average consumer, companies have to look at new ways in which they can connect with their target demographic. Fortunately, new and exciting solutions are starting to hit the market that aim to resolve these issues and enable businesses to put their products and services in front of the people interested in them. This article aims to discuss one such software solution and its primary advantages.
The Way Data Is Used Has Changed
With the advancement of technology and digital marketing, there have been more and more cases where companies are violating the privacy of their consumers. The most obvious example of this (and arguably the straw that broke the camel’s back) was the Cambridge Analytica Facebook scandal of the 2010s. British data mining and analytics company Cambridge Analytica harvested millions of users’ data via numerous quizzes and games. It used the data for various reasons, including influencing the outcomes of political votes. While this is the most prominent example, it has been one of the most high-profile. While this and other examples led to more stringent privacy laws, it has also decreased online advertising effectiveness.
Moreover, in 2021, Apple released their (then) latest version of iOS, which introduced a raft of privacy features, further decreasing the ability of marketers to put their products in front of the relevant eyeballs. In fact, these privacy changes have also caused Facebook’s parent company, Meta, to plummet in stock value. While new privacy laws are meant to protect individuals from being violated by companies, they have proven to be a massive hindrance for companies that need to use conventional marketing tactics. Nevertheless, marketers and advertisers now have access to new solutions that allow this new way of doing business to be used to their advantage. According to this SafeOpt Minty overview, that particular company has enabled brands to find significant success when using that platform by connecting to people who have willingly shared their information. This technique has numerous advantages over traditional methods and, with increasingly stricter laws and company self-regulation, looks to revolutionize the marketing world.
What Is SafeOpt?
In response to the latest wave of data concerns, SafeOpt has developed a new solution. This company has developed a new way of enabling businesses to use anonymous consumer data to enhance their marketing efforts. Customers can browse and sign up anonymously on SafeOpt while receiving verified offers from thousands of brands while piercing offers about products they have already shown interest in. Essentially, it is a win-win situation for everyone involved, and with almost 200 million users, it is shaping up to be a great success.
Advantages Of Using This SafeOpt
Now that you have an overview of the issues facing businesses in this new data-conscious world, you might wonder what modern technologies can do for your business. If you’re a marketer, there are many reasons why you should sign up for the service. Here are a few of the most important ones.
You Can Use Their Large User Base To Your Advantage
SafeOpt boasts a massive customer base of eager and willing customers who are proven buyers. As briefly mentioned, they have almost 200 million users (around 175 million to be exact), who have all signed up to the platform, provided their email details and have stated their willingness to be presented with relevant offers. However, relevant is the keyword here, as SafeOpt actively monitors marketers using the service to ensure they don’t abuse it. In fact, this is one of the aspects that makes it so appealing to consumers. As a result, they can be confident that their data isn’t shared with third parties, and any offer they receive is relevant to what they want.
SafeOpt Uses Permission-Based Personalization
Personalization is the process of tailoring a product or service to individual needs and wants. One kind of personalization gaining popularity in recent years is permission-based personalization. The idea behind this type of personalization is that users are given the opportunity to choose how their data should be used and shared with companies. With SafeOpt, consumers have to willingly provide their details on the basis that they will receive verified offers. For consumers, this is great because they can take advantage of promotions or special offers of products and services that meet their needs. However, it is also a boon for verified businesses as they get to put their goods directly in front of the people who have indicated a willingness to be marketed to and are highly likely to buy them.
You Can Significantly Increase Conversions
Conversion is a crucial metric for marketers to measure their performance and a metric they need to focus on if they want to grow their business and make a profit. The most common conversion is converting visitors into leads and then into customers, which SafeOpt also excels at. It is precisely because you can promote to relevant audiences that you will ultimately achieve higher conversion rates. Moreover, if your product is good enough, it could lead to increased customer loyalty.
You Can Increase Customer Loyalty
Customer loyalty is a key factor in the success of any business. This loyalty can be achieved by providing exceptional customer service and great value for money. Additionally, the importance of customer loyalty is not only limited to increasing their revenue but also helps in improving their brand awareness, which leads to increased sales in the long run. By presenting a highly targeted demographic with related offers, you can build your brand by reaching them on their own terms.
You Can Receive A High Return On Investment (ROI)
A high ROI is the holy grail in terms of business. The key to getting a high ROI is to ensure that your content marketing strategy aligns with your business goals and targets the right audience. SafeOpt enables this by connecting the right audience with the right business. The result will be that you will spend less on marketing but receive a higher return on every dollar spent.
SafeOpt is a fantastic solution for today’s data-sensitive world. They have created a service that enables businesses to sell to a willing audience by convincing consumers to sign up to their platform anonymously. This has led to marketers returning to doing what they do best but within data privacy parameters.