Without a smart marketing strategy, it will be difficult to generate consistent traffic for your online store. Even a reliable eCommerce platform such as BigCommerce won’t give you an automatic advantage in the SERPs.
One of the most effective ways to grow your online store is with the right eCommerce SEO strategy. You may already be aware of the benefits of SEO and just haven’t been able to get any traction, which is not surprising. There are hundreds of different tips and techniques out there, but without a carefully laid out strategy, you’re not going to see much in the way of results.
Here are some tips on how to improve your eCommerce website the right way.
Start With Proper Keyword Research
You aren’t going to get very far with your BigCommerce SEO campaign without first performing the right keyword research. Keywords can absolutely make or break the success of a search engine optimization campaign.
Keywords are important because they are what determine how your web pages get found in the search engines. Google considers the search intent behind a keyword and how it aligns with the content on your page. Other factors such as domain authority, location, and device are weighed in as well, but overall, the specific keywords you target are a crucial part of any effective eCommerce SEO strategy.
The problem is, without a strong marketing background it can be difficult to figure out which keywords to target. There are quite a few of them after all (putting it mildly!) When you start getting into long-tail keywords and keyword variations, you’re literally talking about hundreds or even thousands of potential candidates based on your unique location, business goals, product line, and strategy.
This is where you may need the help of a dedicated BigCommerce marketing agency that knows how to build custom SEO plans for eCommerce businesses. Without a marketing background, it could take weeks to even figure out where to begin, and you may not even be going in the right direction. When it comes to the keywords you select for your campaign, you don’t want to make any mistakes.
Creating a Custom Strategy For Your Brand
Once you have the right keywords, that’s only the beginning. A few important things to consider going forward would include the pages you want to target, making sure that your meta titles and descriptions are optimized, improving your site speed, and developing a smart internal linking strategy that includes well-written blogs and streamlined navigation.
If this sounds like a tough mountain to climb, you’re right. It makes more sense to call upon a veteran eCommerce SEO agency like 1Digital® to help you grow your BigCommerce store. Their collective knowledge when it comes to eCommerce is unparalleled. Get on the phone with one of their team members and start working on building your marketing strategy today.