Globalization and Translation Go Hand in Hand: How Your Business Can Make Use of Both

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Global expansion is one of the primary focuses of every startup and SME. The struggle to enter into a foreign market, adapt to the culture, and grow a business is challenging. However, the struggle does not discourage companies from showing their products or services to the world. Every day, some companies are entering a new market or making plans in that direction. One barrier that many companies face during global expansion is language differences. If only there were a universal language that everyone worldwide could use for communication. Without a universal language, companies can adopt the following tactics to use translation during their globalization.

  1. Start easy: As a business owner, if you are testing the globalization waters, one way to go about that is to start with markets that share a similar language. If you are an English language speaker, target English markets first. It is easier to enter into these markets, communicate your vision, and grow your business. Because you share a similar language with the foreign market, you can be guaranteed a high trade turnover if you sell your brand correctly. The language you share will help you find prospective clients, build relationships, and turn these prospective clients into customers. When you speak their language, you can efficiently study their business standard and compare them. If the market has the same business standard as your business was established, it becomes easier to understand the market and adapt quickly.
  1. Use a translation company: When you enter a market where a different language is spoken, you know that you need help. Well, you can decide to halt the work process and send your workers on training to learn a new language. Alternatively, you can collaborate with a translation services company to help you care for all your translation needs. You would agree that the second option sounds better. Translation companies can help you find new clients and expand your business in the market where you are new. These companies can help you generate leads, convert prospects to customers, and increase sales. Using a translation service will also help you build a good reputation for your business. It conveys to people in the market that you want to understand them, and you are willing to make an extra effort. Lastly, translation companies can help your business find business partners that you can collaborate with for more growth in the market. With translation companies, you don’t have to worry about having difficulty communicating in another native language.
  1. Build your team: Great ideas (like the idea of globalizing) only exist in the head. It takes conscious and consistent effort from a hardworking and determined team to turn these ideas into a reality. As a business owner, you must have a team that embraces globalization. And embracing globalization means that your team members are willing to learn how to communicate in a foreign language. This responsibility sits in the hands of people who are in direct communication with your customers – customer representatives, managers, product personnel, and so on. You can also create positions and employ professionals who understand a native language. Recruiting these foreign professionals will help you to satisfy more customers and put you at an edge over your competitors in the market.
  1. Understand your clients: When you are in a foreign market, it is harder to know what your clients want while you are trying to find a way of communicating with them. There is a way around this. Gather data from clients in this new market, study these data and use your results to create effective strategies. Presently, customers are always willing to release their personal information and pay more money if you can meet their needs and offer them customization. Using customer data will help you find out what your immediate customers want and also give you a template on how to approach (and translate your offerings to) the general market.
  1. Go against competitors: Knowing that you have competitors is a good sign for every business. It proves that there is a demand for the product or service you are offering. Competitors also push you to improve your quality and give you a chance to develop in a foreign market. Another advantage of competitors is that they expose your business to many partnerships in the new market. Many companies will be willing to partner with yours, but you need translation to form a good partnership with them.

The global market is complex and competitive. Despite the challenges, you can stay above your competitors and expand your business when you use translation to understand the market. Using translation as a tool for globalization is crucial for companies trying to go global.

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