Digital marketing, online marketing, internet advertising sales whatever you call it, selling your company online is a big thing these days. After all, Internet usage has doubled over the past decade, and this change has greatly affected how people buy products and interact with businesses.
So, what is digital marketing? Digital marketing is like any other type of marketing – it is a way of connecting and influencing your customers. The real difference is that you influence adding online customers.
What is digital marketing?
Basically, digital marketing refers to any online marketing efforts or assets. Email marketing, one-click advertising, social media marketing, and even blogging are great examples of digital marketing – they help to get people acquainted with your company and convince them to buy.
Here are some common digital marketing assets and strategies used by businesses to reach people online:
Digital Marketing Assets
Almost anything can be a digital marketing asset. It should be the marketing tool that you use online. Many people do not know how many digital marketing assets they have. Here are some examples:
Branded Assets (logo, logo, yoga, etc.)
Video content (video ads, product demos, etc.)
Images (infographics, product demonstrations, company photos, etc.)
Written content (blog posts, eBooks, product descriptions, testimonials, etc.)
Online product or device (sauce, calculator, interactive content, etc.)
Social media page
As you can imagine, this list scratches the surface. Most digital marketing assets are one of these categories, but smart marketers are constantly coming up with new ways to reach customers online, so the list keeps growing!
Digital marketing strategies
The list of digital marketing strategies is constantly evolving, but here are some strategies that most businesses use:
One click advertising
Pay-per-click (BBC) advertising is a broad term that covers almost any digital marketplace where you pay for every user who clicks on an advertisement. For example, Google AdWords is a type of BBC advertisement called “paid search advertising” (which we’ll discuss in a moment). Facebook advertising is another form of BBC advertising “paid social media advertising” (again, we’ll talk briefly).
Paid Search Advertising
Google, Bing and Yahoo allow you to run text ads on your search engine result pages (SERPs). Paid search advertising is one of the best ways to target customers who are looking seriously for a product or service like yours.
Search Engine Optimization (SEO)
If you don’t want to pay to display in SERPs, you can sort and search pages and blog posts by default using search engine optimization (SEO). You do not need to pay directly for each click, but the ranking of the page usually takes some time and effort (in-depth comparison of fee search and SEO, see this article).
Paid Social Media Advertising
Most social media sites like Facebook, Instagram, Twitter, LinkedIn, PinTest and Snapshot allow you to run ads on your site. Paid social media advertising is great for creating awareness with an audience that is unaware that your business, product, or service exists.
Marketing on social media
Like SEO, social media marketing is an independent, organic way to use social media sites such as Facebook or Twitter to market your business. Also, like SEO, marketing your business naturally on social media requires a lot of time and effort, but in the long run, it can provide cheap results.
Exchange Rate Optimization (CRO)
Conversion rate optimization (CRO) is the art and science of improving your online user experience. Often, businesses use CROs to get more conversions (track, chat, call, sell, etc.) from their existing website traffic.
Content marketing is a relatively broad term in digital marketing. Content marketing involves any digital marketing effort that uses content assets (blog posts, infographics, ebooks, videos, etc.) to create brand awareness or drive clicks, tracks, or sales. .
Have you ever come to the bottom of an article and seen a list of recommended articles? This is personal advertisement. Most own advertisements are subject to content marketing because it uses content to attract clicks (“You can’t believe what happens next!”). Often, it can be a bit difficult to find your own ads because it’s usually mixed with unpaid content suggestions … but it’s one of a kind.
Email marketing is the oldest form of online marketing and is even more powerful. Most digital marketers use email marketing to promote special deals, to highlight content (often part of content marketing) or to promote an event.
Marketing pays someone else (a person or business) on a marketing basis to promote their products and services on their website.
As you can see from the list above, there are many ways to market your business online, so many businesses will hire a company to manage or pay for their digital marketing efforts. An in-house marketing team and marketing automation software to compensate for their marketing needs (for an in-depth comparison of these options, see this article).
Does Digital Marketing Work?
Digital marketing is a great way for any business. In disarray, we used digital marketing to help develop a variety of businesses from internationally recognized universities and mom and pop stores. This is the beauty of online advertising. If you know who you want to target, you can use digital marketing to target anyone anywhere.
However, some types of businesses benefit greatly from some types of digital advertising. For a quick overview, let’s take a look at which strategies often work best for business-to-consumer (P2C) companies and business-to-business (P2B) companies:
In general, P2C companies have lower price points than their P2P counterparts. After all, it can be very difficult for a mother to sell 150,000 150,000 drill bits (trust me, they have). But $ 10 pair baby pants? It is a direct sale.
The good news is that P2C companies are not trying to sell incredibly expensive products or services, so they do not need large sales teams or complex marketing funnels. All they have to do is bring their products or services to the right audience through the right message and let others take care of themselves.
As a result, the primary goal of most P2C companies is to get people into their marketing funnel. For example, if the abused mother is found on your children’s clothing website and can offer her a sensational deal, she now has a better chance of buying. You do not have to build a ton of brand awareness or trust before closing a sale.
Keeping this in mind, P2C companies often get better results from higher funnel marketing channels such as social media marketing or paid social advertising. These channels do a great job of getting your business in front of customers you don’t know.
Now, it is always a good idea to incorporate other digital marketing strategies like paid search or SEO, but if you want to choose a channel to begin with, it is best to pay for social advertising or social media marketing. P2C option.
In contrast, fee discovery is a great option for P2B companies. Most P2B companies have a very specific mainstream audience that is difficult to target using social media. However, if you sell 000 150,000 drill bits and someone is looking for an “oil drill bit manufacturer” then you want to see the results for the first time. Yes, you can pay more for your clicks than you pay for paid social advertising,