What Are The Great Ways To Promote An iOS App?

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A man hand holding screen Apple app showing on IPhone 6 in office. Apple is the most valuable technology company in the World. PRAGUE, CZECH REPUBLIC - NOVEMBER 17,2015

So you’ve built your iOS app? 

Congratulations!

The heavy-duty job has been done.

But Promote An iOS App how do you plan to market it so that it reaches ideal customers in the App Store? With more and more mobile apps around, the competition is piping hot. The struggle to catch the user’s attention is fierce. To stand out from the crowd, not only will it take an outstanding app but also a successful app promotion strategy.

Luckily, there are n-number of methods that can increase your app’s download and eventually, profits.

Are you planning to market your iOS app? If so, this post is for you. We’ll walk you through some easy, proven and effective techniques to market your app, to catapult it to the front page of Apple’s app store.

Check out the proven tips and strategies for iOS mobile app branding.

Keep the description short and crisp

The description is the very first thing a customer will notice. So it is important they grasp the purpose of your app at once. For this to happen, keep your description short yet detailed (including focused keywords), intriguing and to the point.

Since people don’t have much time to spare to go through a long, detailed summary, a clear short and sweet explanation is likely to attract more users. It will also reduce the amount of uninstalls that otherwise happens due to confusion arising from lengthy sentences.

Demo video of the product

Video content is getting far more and more popular today. According to a study by Hubspot, ‘54% of consumers like to see more video content from their favourite brands.’ 

A creative and catchy explainer video (of 30 seconds) that shows app features, advantages and informs how users can benefit from it is a good way to get customers’ attention. The video is also a proven way of informing the user about an app quickly and effectively.

Promote that app on your social media channels and on your website.

Establish your social media presence

This goes without saying – Social media can be a great investment that has a huge amount of return potential. Therefore it is important to make good use of it. Though promoting on social media takes time and effort, the platform can work miracles if used properly.

You can reach out to your potential audience as well as maintain a strong online presence. You can use either organic promotion or paid promotion. Do some research and power up the channels your audience is the most active on. 

Don’t just copy and paste – Weave a story, highlight the benefits, reflect your app’s USP. In short, post exceptional content that engages your audience and drives downloads. Share timely updates about your app among other useful content. 

Since each social media platform works differently, use them to promote your app accordingly.

App Store Optimization (ASO)

It is the way of optimizing your apps to rank higher within the app stores directly. The key objective of ASO is to not only get relevant traffic but also earn a good number of installations and a higher click-through rate (CTR).

Increasing organic app downloads, higher audience engagement, eliminating user acquisition costs and increasing brand exposure are some of the reasons for performing App Store Optimization.

There are several techniques that can be used to optimize your app, make it rank higher and get more people to download it such as using relevant keywords, optimizing your app name, URL, subtitle, designing compelling icons and taking care of ratings & reviews. 

Market your app by building a website

If you rely only on your app store page to market your app, you will miss out on a number of opportunities. That is why it is important to own an app website where you can showcase your app in the best possible way. This way your app will gain maximum visibility.

So these were some of the excellent ways to promote an iOS app. All you need is a great, problem-solving app put together with a solid app user acquisition strategy. 

Do note that it’s not the quantity but the quality of the app that attracts the users to it. Understand your target audience well and craft a result-oriented strategy accordingly. If you are looking for cross-platform app development services? Try us!

Final Thoughts

Your greatly designed and developed app will die unknown if your targeted audience doesn’t know it exists. Therefore, amazing and successful marketing campaigns will help you build up a loyal audience.

Boost app installs and acquire a wider base of app users by partnering with the best mobile app development company. A leading app and web development company can help you reach the right audience so that more and more users are able to find your business easily

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