The Creative Marketer’s Guide to Digital Marketing Ideas

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If you learn how to utilize powerful and creative digital marketing ideas, you can massively increase your online visibility and get ahead of your competition. Although the online environment is crowded, there is no reason you can’t find your niche and boost your reputation with your target audience.

But, how do you come up with unique digital marketing ideas that set you apart from other businesses in similar industries? You’ll be investing time and money, so you need to get the best results to make it worth your while.

Let’s dive in and look at some brilliant creative marketing concepts.

Use Chatbots

When thinking of ideas for digital marketing campaigns, most business owners think in terms of what actions they or their staff need to take. But, an excellent strategy is to use chatbots that interact with your online customers. Chatbots communicate more like humans every day, they are available 24/7, 365 days a year, and they never lose patience with consumers.

You can choose what you want them to say, and they’ll tirelessly promote your products and services to people while your staff perform other tasks. While there may be an upfront cost, a chatbot can be a lot cheaper and more efficient than hiring new employees.

Introduce Yourself Through Video

Do your customers really know who you are? If not, why should they buy from you instead of a competitor? Competing only on price is a sure way to cut your profit margin, so it can be a good idea to show your character and connect with consumers on a personal level. 

It’s easy to make a video using a mobile phone or tablet device, and you can speak directly to potential customers. Perhaps you could describe your journey to get your business to where it is today, and also explain your values and beliefs. This can be a great method for making a lasting connection with your audience.

Create Entertaining Copy

Some cool digital marketing ideas never go out of fashion, which is true when it comes to providing the best possible content for your customers. You can attract new business by providing content that appeals to search engine algorithms that then place you higher in organic rankings. 

To make sure you hold a customer’s attention and give them a reason to stay on your site, your copy has to solve their problems. But, you should also try to do this in an interesting manner that makes them want to come back for more. This may not be easy, but it can pay rich dividends when you get it right.

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Experiment with Digital Marketing Ideas

There are unlimited options when it comes to digital marketing ideas, so don’t be afraid to experiment and measure the results. You could find you connect with your audience in unexpected ways. Don’t be disappointed if a marketing attempt isn’t successful, keep your motivation high and move onto the next idea. 

If this post has inspired you to work on your online advertising, remember to check out more great articles in our Digital Marketing section before you go.

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