Product designers are creative individuals who strive to develop seamless web products for users. Apart from having problem-solving skills, they are also critical thinkers. That is why during a product designer interview, the questions cover diverse areas, from general educational background to professional work experiences. According to this Eleken’s article, a product designer has many hats to wear during web product development, unlike a UX designer who has specific roles in a design team. Hence, the interviewer will go above and beyond to ask questions to ensure you are the perfect fit for the job.
Most employers are keen on understanding the product designer they will hire. Thus, it is advisable to go to the interview prepared to answer even the most challenging questions.
We have compiled a few pointers that interviewers love to ask when scouting for an expert product designer and how you can answer them.
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What is the term ‘user experience,’ and what are the qualities of an excellent UX?
This question tests the candidate’s knowledge of user experience and what it entails. You can start by stating that the success of a web product depends on its user experience. Top-tier UX is when a user is happy, when a product is functional and simple, etc.
Most users prefer a product offering less friction from the start, allowing them to complete a particular task quickly. Some of the qualities include proper functionalities and good information architecture.
How do you identify a broken user experience as a product designer?
An expert product designer will tackle this query from multiple angles. A broken user experience is frustrating, and users abort a mission before completing it. When answering this question, ensure you list a few examples where users are likely to feel dissatisfied with a product. An example is when you want to purchase an item on an e-commerce site and find high shipping fees in the checkout section. In addition, broken user experiences usually result from disconnected information architecture, which is quite confusing for users. Finally, you can demonstrate your expertise by adding speculations about detecting potential risks for broken UX before the product’s launch.
Can you name a mobile app or any other web product from which you draw inspiration?
This question is quite common because the interviewer is trying to measure the candidate’s enthusiasm and brand style. Thus, it would help if you were candid, talking about that project that blew your mind. This discussion gives you a chance to evaluate user experience from your perspective. Let the interviewer know why you thought the app was inspiring. Furthermore, you can tell them how you implemented the insights from an inspiring project in the tasks you handled at your previous job. It lets the interviewing panel know that you are passionate about product design and, if given a chance, you can create exceptional designs.
What are your weaknesses as a creative in this industry?
This tricky question aims to uncover your strengths and interests in the industry. While it may seem easy to talk about your strengths, don’t panic and take extra effort to answer positively. You can answer by saying that you feel confined if given specific roles to oversee small projects. Proceed to mention how you feel more fulfilled when handling challenging projects since you thrive in high-pressure environments. This is one way of telling the interviewers that you are ready to handle intense projects that need tough decision-making to create stellar products. But be realistic in your response; the question often targets the candidate’s self-criticism and ability to receive constructive feedback. If you deny any weaknesses, you may sound like a person that stopped growing as a professional.
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As a professional, how do you know a web application is ready for market release?
When the interviewer throws this question, make sure you have the correct answer. This question prompts you to reveal how you analyze user experience as an expert. Thus, you can base your answer on an ongoing project or a new app in the market. It will reveal your stand on the importance of assessing user experience before releasing products to the market. Furthermore, you can expand your answer by mentioning the monitoring tools and metrics you use for measuring UX. If you don’t have an answer or give some vague responses, it might mean you launch products without checking and understanding their usability.
Have you ever used data to solve an urgent problem?
Product designers must have problem-solving skills. Thus, data-driven solutions entail making tough decisions when a problem arises. Having the knowledge and experience to solve data use problems is an added advantage. The interviewer wants to know if you have ever encountered user friction in a product and developed solutions using data.
You can state an example where most users found it quite frustrating to proceed beyond the login page because of an error on the dashboard. You can refer to quantitative data to demonstrate competency in UX research, using numbers, and developing data-backed solutions.
Can you share your experience working with software engineers?
Interviewers often use this question to gauge if you value team collaboration. Product design is all about teamwork and developing stellar products. You can’t work alone, no matter how skilled or experienced you are as an expert. Thus, you can answer by describing a situation where you had to sacrifice your time to help teammates beat the project’s deadlines. Or talk about a case when a group of software engineers had to help you push a particular project at the expense of their leave days. In a nutshell, you need to demonstrate your ability to collaborate with other employees.
Product design is quite diverse, with both technical and soft skills required to execute the role. Thus, prepare well when going for an interview. You might get questions about your skills, background, or inspiring projects. Therefore, you should act as a keen listener who analyzes each question before answering. Remember, the interviewer is measuring your skills to deliver exceptional results.